When AI Meets UX
How I Streamlined Freight Shipping Communications
When AI Meets UX
How I Streamlined Freight Shipping Communications
When AI Meets UX
How I Streamlined Freight Shipping Communications
Overview
Logimate, an online freight shipping platform
Effective communication is the lifeblood of the logistics industry, fueling seamless interactions between shippers and freight forwarders. At Logimate, despite significant advancements in freight shipping, sluggish communication remains a stubborn bottleneck that results in costly delays, frequent errors, and mounting user frustration.
As the product designer, I collaborated closely with the product manager, product team, and intern to address communication challenges. Immersive research and a user-centered design approach guided my process, enabling me to identify core issues and develop innovative solutions that streamline workflows and boost efficiency.
Overview
Logimate, an online freight shipping platform
Effective communication is the lifeblood of the logistics industry, fueling seamless interactions between shippers and freight forwarders. At Logimate, despite significant advancements in freight shipping, sluggish communication remains a stubborn bottleneck that results in costly delays, frequent errors, and mounting user frustration.
As the product designer, I collaborated closely with the product manager, product team, and intern to address communication challenges. Immersive research and a user-centered design approach guided my process, enabling me to identify core issues and develop innovative solutions that streamline workflows and boost efficiency.
Overview
Logimate, an online freight shipping platform
Effective communication is the lifeblood of the logistics industry, fueling seamless interactions between shippers and freight forwarders. At Logimate, despite significant advancements in freight shipping, sluggish communication remains a stubborn bottleneck that results in costly delays, frequent errors, and mounting user frustration.
As the product designer, I collaborated closely with the product manager, product team, and intern to address communication challenges. Immersive research and a user-centered design approach guided my process, enabling me to identify core issues and develop innovative solutions that streamline workflows and boost efficiency.
Industry
Online Freight Shipping Platform
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
Online Freight Shipping Platform
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Industry
Online Freight Shipping Platform
Duration
4 weeks
Role
Product Designer
Responsibilities
Interaction Design, Visual Design, Motion Design, UX Research, UX Writing
Problem
Slow communication is stalling freight shipping but delaying operations
Problem
Slow communication is stalling freight shipping but delaying operations
Problem
Slow communication is stalling freight shipping but delaying operations
About the problem
Sluggish communication disrupts essential workflows in freight shipping, causing missed opportunities and costly delays. This inefficiency hinders collaboration between stakeholders, jeopardizing timely deliveries and overall service quality.
About the problem
Sluggish communication disrupts essential workflows in freight shipping, causing missed opportunities and costly delays. This inefficiency hinders collaboration between stakeholders, jeopardizing timely deliveries and overall service quality.
About the problem
Sluggish communication disrupts essential workflows in freight shipping, causing missed opportunities and costly delays. This inefficiency hinders collaboration between stakeholders, jeopardizing timely deliveries and overall service quality.
Why it matters
In logistics, efficient communication is critical for reducing costs and ensuring customer satisfaction. Slow communication escalates errors, delays shipments, and undermines trust, ultimately affecting the bottom line.
Why it matters
In logistics, efficient communication is critical for reducing costs and ensuring customer satisfaction. Slow communication escalates errors, delays shipments, and undermines trust, ultimately affecting the bottom line.
Why it matters
In logistics, efficient communication is critical for reducing costs and ensuring customer satisfaction. Slow communication escalates errors, delays shipments, and undermines trust, ultimately affecting the bottom line.
Stakeholders
Understanding key stakeholders in freight shipping
Stakeholders
Understanding key stakeholders in freight shipping
Stakeholders
Understanding key stakeholders in freight shipping
Shippers
Shippers are the initiators who manage and dispatch goods, ensuring that shipments are prepared accurately and handed off seamlessly for further processing.
Shippers
Shippers are the initiators who manage and dispatch goods, ensuring that shipments are prepared accurately and handed off seamlessly for further processing.
Shippers
Shippers are the initiators who manage and dispatch goods, ensuring that shipments are prepared accurately and handed off seamlessly for further processing.
Freight forwarders
Freight forwarders coordinate the logistics by bridging the gap between shippers and carriers, ensuring that goods are delivered securely and on time throughout the shipping process.
Freight forwarders
Freight forwarders coordinate the logistics by bridging the gap between shippers and carriers, ensuring that goods are delivered securely and on time throughout the shipping process.
Freight forwarders
Freight forwarders coordinate the logistics by bridging the gap between shippers and carriers, ensuring that goods are delivered securely and on time throughout the shipping process.
Empathize
Uncovering user challenges through immersive research
Empathize
Uncovering user challenges through immersive research
Empathize
Uncovering user challenges through immersive research
Field study: Uncovering real-world challenges
Through extensive field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive study uncovered practical challenges in communication workflows and pinpointed critical friction points causing delays and costly errors.
Field study: Uncovering real-world challenges
Through extensive field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive study uncovered practical challenges in communication workflows and pinpointed critical friction points causing delays and costly errors.
Field study: Uncovering real-world challenges
Through extensive field observation and one-on-one interviews in active shipping environments, I shadowed both shippers and freight forwarders. This immersive study uncovered practical challenges in communication workflows and pinpointed critical friction points causing delays and costly errors.
User persona: Representing key stakeholder perspectives
I developed detailed user personas that capture the distinct goals, behaviors, and challenges of shippers and freight forwarders. Grounded in real data, these personas provided a clear framework that kept the design process focused on addressing each stakeholder’s unique communication obstacles.
User persona: Representing key stakeholder perspectives
I developed detailed user personas that capture the distinct goals, behaviors, and challenges of shippers and freight forwarders. Grounded in real data, these personas provided a clear framework that kept the design process focused on addressing each stakeholder’s unique communication obstacles.
User persona: Representing key stakeholder perspectives
I developed detailed user personas that capture the distinct goals, behaviors, and challenges of shippers and freight forwarders. Grounded in real data, these personas provided a clear framework that kept the design process focused on addressing each stakeholder’s unique communication obstacles.
User journey map: Visualizing communication workflows
By mapping out the entire communication journey—from initial contact to final confirmation—I visualized each interaction. This comprehensive journey map highlighted where delays and miscommunications occurred, offering critical insights into optimizing the freight shipping process.
User journey map: Visualizing communication workflows
By mapping out the entire communication journey—from initial contact to final confirmation—I visualized each interaction. This comprehensive journey map highlighted where delays and miscommunications occurred, offering critical insights into optimizing the freight shipping process.
User journey map: Visualizing communication workflows
By mapping out the entire communication journey—from initial contact to final confirmation—I visualized each interaction. This comprehensive journey map highlighted where delays and miscommunications occurred, offering critical insights into optimizing the freight shipping process.
Pain Points
Identifying the core challenges in communication workflows
Pain Points
Identifying the core challenges in communication workflows
Pain Points
Identifying the core challenges in communication workflows
Overwhelming inbox clutter
Users face overwhelming inboxes cluttered with disorganized messages, making it challenging to prioritize critical communications. This disarray forces them to sift through irrelevant content, leading to significant delays and increased frustration when managing shipments.
Overwhelming inbox clutter
Users face overwhelming inboxes cluttered with disorganized messages, making it challenging to prioritize critical communications. This disarray forces them to sift through irrelevant content, leading to significant delays and increased frustration when managing shipments.
Manual extraction of shipment details
Extracting vital shipment information manually from emails and documents is both time-consuming and error-prone. This tedious process not only slows operations but also introduces inaccuracies, complicating decision-making and delaying crucial shipment confirmations.
Manual extraction of shipment details
Extracting vital shipment information manually from emails and documents is both time-consuming and error-prone. This tedious process not only slows operations but also introduces inaccuracies, complicating decision-making and delaying crucial shipment confirmations.
Difficulty in crafting responses
Users struggle to draft clear, concise responses during fast-paced negotiations. The cognitive load of composing effective messages under pressure often results in miscommunications and delays, further hindering timely shipment processing and overall efficiency.
Difficulty in crafting responses
Users struggle to draft clear, concise responses during fast-paced negotiations. The cognitive load of composing effective messages under pressure often results in miscommunications and delays, further hindering timely shipment processing and overall efficiency.
Flexible schedules hinder user engagement
Although Tandori’s flexible schedule allows users to learn at their own pace, this often led to procrastination and loss of focus. Users lacked a structured learning plan, and daily life distractions further hampered their engagement.
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Flexible schedules hinder user engagement
Although Tandori’s flexible schedule allows users to learn at their own pace, this often led to procrastination and loss of focus. Users lacked a structured learning plan, and daily life distractions further hampered their engagement.
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Long-term goals feel unattainable
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Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Long-term goals feel unattainable
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lack of peer interaction impacts engagement
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lack of peer interaction impacts engagement
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Ideate
Exploring potential solutions through structured brainstorming
Ideate
Exploring potential solutions through structured brainstorming
Ideate
Exploring potential solutions through structured brainstorming
Tap to sort cards
Tap to sort cards
Tap to sort cards
Organizing ideas using mind mapping techniques
I facilitated structured brainstorming sessions using mind mapping techniques to categorize and refine potential solutions. This creative process enabled me to group similar ideas, challenge assumptions, and lay the groundwork for innovative, AI-driven enhancements in communication workflows.
Organizing ideas using mind mapping techniques
I facilitated structured brainstorming sessions using mind mapping techniques to categorize and refine potential solutions. This creative process enabled me to group similar ideas, challenge assumptions, and lay the groundwork for innovative, AI-driven enhancements in communication workflows.
Organizing ideas using mind mapping techniques
I facilitated structured brainstorming sessions using mind mapping techniques to categorize and refine potential solutions. This creative process enabled me to group similar ideas, challenge assumptions, and lay the groundwork for innovative, AI-driven enhancements in communication workflows.
Solutions
Proposing AI-driven solutions to address communication challenges
Solutions
Proposing AI-driven solutions to address communication challenges
Solutions
Proposing AI-driven solutions to address communication challenges
AI Status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communications, this solution minimizes clutter, reduces cognitive load, and ensures users swiftly identify and prioritize high‐critical messages.
AI Status tagging for inbox messages
I designed an AI-powered tagging system that categorizes inbox messages by urgency and topic. By automatically organizing communications, this solution minimizes clutter, reduces cognitive load, and ensures users swiftly identify and prioritize high‐critical messages.
AI Extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates tedious manual entry, reduces errors, and provides users with accurate, real-time information essential for streamlining operations.
AI Extraction for shipment details
I implemented an AI-driven extraction feature that automatically pulls key shipment details from emails and documents. This solution eliminates tedious manual entry, reduces errors, and provides users with accurate, real-time information essential for streamlining operations.
AI Assistance for response writing
I introduced an AI-powered assistance tool that offers context-aware suggestions for composing responses. This feature helps users draft clear, professional messages quickly, reducing cognitive burden and ensuring consistent communication during crucial negotiations.
AI Assistance for response writing
I introduced an AI-powered assistance tool that offers context-aware suggestions for composing responses. This feature helps users draft clear, professional messages quickly, reducing cognitive burden and ensuring consistent communication during crucial negotiations.
Personalized plans for better time management
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Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Personalized plans for better time management
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Breaking long-term goals into short-term wins
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Breaking long-term goals into short-term wins
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Fostering peer connection and collaboration
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Fostering peer connection and collaboration
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
User Flow
Integrating solutions into a seamless communication experience
User Flow
Integrating solutions into a seamless communication experience
User Flow
Integrating solutions into a seamless communication experience
Redesigning user flow with AI-driven solutions
I reimagined the communication user flow by integrating AI-driven features at key interaction points. This redesigned flow streamlines processes, reduces delays, and ensures both shippers and freight forwarders experience a more intuitive, efficient messaging system.
Redesigning user flow with AI-driven solutions
I reimagined the communication user flow by integrating AI-driven features at key interaction points. This redesigned flow streamlines processes, reduces delays, and ensures both shippers and freight forwarders experience a more intuitive, efficient messaging system.
Redesigning user flow with AI-driven solutions
I reimagined the communication user flow by integrating AI-driven features at key interaction points. This redesigned flow streamlines processes, reduces delays, and ensures both shippers and freight forwarders experience a more intuitive, efficient messaging system.
Design
Crafting intuitive AI-powered communication tools
Design
Crafting intuitive AI-powered communication tools
Design
Crafting intuitive AI-powered communication tools
Creating AI Status Tagging for Inbox Messages
I began by sketching initial concepts for the AI status tagging system, iterating through paper wireframes and digital prototypes. This process refined the visual integration of tags within the inbox, ensuring clarity, ease of use, and effective prioritization for users.
Creating AI Status Tagging for Inbox Messages
I began by sketching initial concepts for the AI status tagging system, iterating through paper wireframes and digital prototypes. This process refined the visual integration of tags within the inbox, ensuring clarity, ease of use, and effective prioritization for users.
Creating AI Extraction for Shipment Details
I mapped out the user flow for AI extraction with low-fidelity sketches and iterative wireframes. Usability testing confirmed that the feature accurately captures key shipment details, striking a balance between automation and user control for verifying data.
Creating AI Extraction for Shipment Details
I mapped out the user flow for AI extraction with low-fidelity sketches and iterative wireframes. Usability testing confirmed that the feature accurately captures key shipment details, striking a balance between automation and user control for verifying data.
Crafting AI Assistance for Response Writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I fine-tuned the system to offer timely, context-aware suggestions that empower users to compose professional responses with minimal effort.
Crafting AI Assistance for Response Writing
I designed the AI assistance tool with a focus on relevance and adaptability. Through iterative prototyping and user testing, I fine-tuned the system to offer timely, context-aware suggestions that empower users to compose professional responses with minimal effort.
Translating ideas into initial sketches
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Translating ideas into initial sketches
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Creating structured wireframes for validation
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Creating structured wireframes for validation
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Building testable low-fidelity prototypes
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Building testable low-fidelity prototypes
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Lorem ipsum is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that does not yet have content.
Final Design
The final design: Delivering a cohesive and impactful solution
Final Design
The final design: Delivering a cohesive and impactful solution
Final Design
The final design: Delivering a cohesive and impactful solution
AI Status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, enabling users to quickly focus on high-priority communications.
AI Status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, enabling users to quickly focus on high-priority communications.
AI Status tagging for inbox messages
The final design for AI Status Tagging features an intuitive interface that automatically labels inbox messages by urgency and topic, enabling users to quickly focus on high-priority communications.
AI Extraction for shipment details
The refined AI Extraction tool accurately pulls essential shipment data from communications, eliminating manual entry and reducing errors while streamlining the freight shipping process.
AI Extraction for shipment details
The refined AI Extraction tool accurately pulls essential shipment data from communications, eliminating manual entry and reducing errors while streamlining the freight shipping process.
AI Extraction for shipment details
The refined AI Extraction tool accurately pulls essential shipment data from communications, eliminating manual entry and reducing errors while streamlining the freight shipping process.
AI Assistance for response writing
The polished AI Assistance tool offers real-time, context-aware suggestions for drafting responses, helping users craft clear and professional messages efficiently during negotiations.
AI Assistance for response writing
The polished AI Assistance tool offers real-time, context-aware suggestions for drafting responses, helping users craft clear and professional messages efficiently during negotiations.
AI Assistance for response writing
The polished AI Assistance tool offers real-time, context-aware suggestions for drafting responses, helping users craft clear and professional messages efficiently during negotiations.
Impact
When AI meets UX in an online freight shipping platform
Impact
When AI meets UX in an online freight shipping platform
Impact
When AI meets UX in an online freight shipping platform
Accelerated response speed
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Accelerated response speed: Improved by 35% through streamlined communication workflows.
Improved quote-to-order conversion
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Improved quote-to-order: Increased by 20% thanks to efficient, AI-enhanced messaging tools.
